SCOTTSDALE, Ariz. (Feb. 1, 2023) – P.F. Chang’s® announced the opening of the new full-service Bistro location at the Perimeter Mall in Atlanta today, as a part of continued successful growth across the southeast region. From inspired menu favorites to elaborate décor, guests at the new Bistro are guaranteed a best-in-class experience. 

P.F. Chang’s Perimeter continues a nationwide brand refresh with upscale ambiance, providing a unique and memorable moment for every occasion. Opening just in time for Lunar New Year, P.F. Chang’s will be toasting the Year of the Rabbit with seasonal ornaments including festive black and gold lanterns and unique in-restaurant experiences. 

 

Culinary offerings include P.F. Chang’s scratch-made favorites, such as Chang’s Spicy Chicken, Honey Chicken, Mongolian Beef and Chang’s Lettuce Wraps. Limited time-only seasonal menu items are available, including the returning fan-favorite Chang’s Spicy Chicken Noodle Soup and indulgent Wagyu Steak and Cantonese Style Lobster offerings. The Lunar New Year specialty cocktail, Down the Rabbit Hole, is also available for a limited time now through April 18. Guests ordering this featured cocktail are treated to an augmented reality experience that brings the Year of the Rabbit to life by scanning the QR code on a special drink coaster.

“As a premier destination for celebrations on any occasion, P.F. Chang’s is excited to welcome the Atlanta community to this new location, especially during Lunar New Year, which brings extra festivities,” said Genaro Perez, senior vice president of marketing at P.F. Chang’s. “Whether dining at our table or placing an order to enjoy at home, guests will be met with unforgettable moments and scratch made P.F. Chang’s menu favorites with each visit. Atlanta is an essential part of our growth strategy in the southeast region, and we look forward to sharing our unique perspective on elevated Asian cuisine at the new P.F. Chang’s Perimeter location.”

P.F. Chang’s Perimeter marks the company’s fifth Bistro location in the Atlanta Metropolitan Area and opens 24 years after its first Bistro, P.F. Chang’s Alpharetta, debuted. The growth in Atlanta represents a broader expansion across the southeast region with more P.F. Chang’s Bistro and To Go openings planned throughout 2024.

P.F. Chang’s Perimeter is located at 4400 Ashford Dunwoody Road NE #3010, Atlanta, GA 30346. The new 6,273-square-foot Bistro is in the Perimeter Mall and will operate from 4 p.m. to 10 p.m. Sunday through Thursday and 4 p.m. to 11 p.m. Friday through Saturday.

P.F. Chang’s Perimeter also brings approximately 115 new job opportunities to the community. Qualified job candidates interested in a career at P.F. Chang’s may apply at jobs.pfchangs.com.

P.F. Chang’s Gold and Platinum Rewards members can earn points with every purchase when they visit or order online from the new P.F. Chang’s Alliance Bistro location. While the Gold Rewards program is free to join, the Platinum Rewards program, which launched September 2022, is a subscription-based loyalty program with added benefits including unlimited free delivery through the P.F. Chang’s website or app, waitlist priority reservations and exclusive concierge service access. 

 

About P.F. Chang’s

Founded in 1993 by Philip Chiang and Paul Fleming, P.F. Chang’s is the first internationally recognized multi-unit Asian culinary brand to honor and celebrate the 2,000-year-old tradition of wok cooking as the center of the guest experience. With roots in Chinese cuisine, today’s menu at P.F. Chang’s spans across all of Asia, honoring cultures and recipes from Japan, Korea, Thailand, and beyond. Each item offers a unique exploration of flavor, whether it’s a handcrafted cocktail, wok-fired lunch bowl, or celebratory multi-course dinner. Worldwide, P.F. Chang’s has more than 300 restaurants in 22 countries and U.S. airport locations, including a growing number of convenient P.F. Chang’s To Go locations offering takeout and delivery. For more P.F. Chang’s news, visit pfchangs.com and follow us on Facebook,  Twitter and Instagram @pfchangs.

Contacts: Katie Erwin ‐  Katie.erwin@fleishman.com