Scottsdale, AZ. (April 26, 2011) -
Today through Mother's Day on May 8th, P.F. Chang's China Bistro Inc. (NASDAQ: PFCB) will be donating 10 percent of gift card purchases to CARE, an international organization that keeps women at the heart of its efforts to combat poverty.
"We believe in the unique influence of motherhood that allows women to empower entire families and communities," said Helene Gayle, CEO of CARE. "We are grateful to P.F. Chang's this Mother's Day for supporting our efforts and for honoring mothers worldwide."
P.F. Chang's gift cards are available in any amount from $25 to $500 online and in-store. Consumers who visit www.pfchangs.com can utilize the site's new eGift Card feature to send certificates directly via e-mail, write a personal message, choose from a variety of designs or upload their own unique image. For a limited time, a special CARE template will be available.
"Traditionally, gift cards are a popular item for Mother's Day. We wanted to leverage something that consumers are already doing to give back and celebrate mothers in all corners of the world," said Rick Tasman, COO for P.F. Chang's China Bistro. "We are proud to support this organization on Mother's Day."
More information on CARE, how to donate and how to get involved can be found at www.CARE.org.
P.F. Chang's China Bistro®, Inc.
P.F. Chang's China Bistro®, Inc. (NASDAQ: PFCB) owns and operates two restaurant concepts in the Asian niche. P.F. Chang's China Bistro® features a blend of high-quality, traditional Chinese cuisine and American hospitality in a sophisticated, contemporary bistro setting. Pei Wei Asian Diner® offers a modest menu of freshly prepared Asian cuisine in a relaxed, warm environment offering attentive counter service and take-out flexibility.
For more information on P.F. Chang's, please visit the website at www.pfchangs.com
Founded in 1945, CARE is a leading humanitarian organization fighting global poverty. CARE places special focus on working alongside poor women because, equipped with the proper resources, women have the power to help whole families and entire communities escape poverty. Working in 87 countries around the world, women are at the heart of CARE's community-based efforts to improve education, health and economic opportunity. To learn more, visit www.care.org.